¿Me hablas a mí?: La retórica, de Aristóteles a Obama

In Words Like Loaded Pistols, Sam Leith traces the art of persuasion, beginning in ancient Syracuse and taking us on detours as varied and fascinating as Elizabethian England, Milton's Satanic realm, the Springfield of Abraham Lincoln, and the Springfield of Homer Simpson. He explains how language has been used by the great heroes of rhetoric (such as Cicero and Martin Luther King Jr.), as well as some villains (like Adolf Hitler and Richard Nixon).

Words Like Loaded Pistols is a primer on rhetoric's key techniques; you'll find out how to build your own memory palace; you'll be introduced to the Three Musketeers: Ethos, Pathos, and Logos; and you'll learn how to use chiasmus with confidence and occultatio without thinking about it. Most importantly of all, you will discover that rhetoric is useful, relevant, and absolutely nothing to be afraid of. In this updated edition, Leith discusses the nature and role of rhetoric in the age of social media.